CARRIE OEHM
For over 13 years, I’ve built my career as a social producer, leader, and brand-builder creating high-impact work at the intersection of sports, media, and culture.
I started in sports storytelling as an associate producer and story editor at TSN and Sportsnet, before helping launch and scale the social presence for the innovative sports media company, The GIST.
Today, I lead end-to-end social strategy and content production for global brands including Nike, Google, and Verizon, work with teams like the Toronto Raptors, and help grow athlete-owned social channels. I own the full content lifecycle—from briefing and ideation to production, distribution, and reporting—turning big ideas into social content that ships and performs.
I specialize in quick-turn, talent-led production and have worked with athletes and creators such as Jimmy Butler, Giannis Antetokounmpo, Lando Norris, A’ja Wilson, Trinity Rodman, Quavo, the Jonas Brothers, and Druski, among others.
At the core of my work is a belief that the most powerful sports stories are human ones. I’m deeply passionate about advancing women’s sports and building athlete-first, culturally fluent storytelling that resonates and drives impact.